Automotive Retail Case Study

Background

Established in 1969, Grupo del Rincón (GDLR) is the leader in automobile retail distribution for the state of Sinaloa, Mexico. At the start of 2021, it consisted of three brands and 7 dealerships. While a long and established brand, el Groupo del Rincón lacked a digital strategy to achieve its Growth Potential and needed help with Sales and Marketing Integration.

The Challenge(s)

Challenge 1

The show must go on!

We had 15 days to onboard the client, generate and deploy ad campaigns, social content and site updates for all dealerships.

Challenge 2

Generate leads

Specifically from digital media (website forms, Facebook, Google, Google calls, Whatsapp, Chats) for these to be considered digital, not floor sales.

Challenge 3

Digital Transformation

Proprietary BDC (CRM) lacked Marketing Automation and other essential marketing and Reporting tools. Too much time spent on Excel reports and repetitive tasks.

Challenge 4

Ahí viene la Plaga

Covid and supply chain issues aside, our goal was to sustain and even grow lead generation while enacting their digital transformation.

**The Challenge(s): A Closer Look**

**Our Thinking**

Leverage our online Project and Content Management tools and processes to launch our first campaign within 15 days.
Drive paid traffic to single Grupo subdomain, expedite social strategy and engagement.
Set up lead generation, tracking, contact nurishing, remarketing, and reporting tools on a single, easy to use platform: HubSpot.
HubSpot Implementation and integration with SICOP (proprietary CRM) via API and Script development along with automation via Zapier.
A surgically planned and executed revamp of their PPC and Paid social account in order to sustain and Improve lead generation from the get-go.